we are volunteers in the revolution????

so what the hell is Tommy Hilfigger doing selling cheap China made red white and blue clothes using the Jefferson Airplane anthem Volunteers???? If there was one album of the late 60's that focussed the rage and disappointment in the US among those who had imbibed too much Kool-Aid it was Volunteers. Song after song agonizing about the dangers of the destruction of human dignity and planetary health by the government--Dem or Republican, has now been reduced to selling crappily designed clothes on TV. Just for referent:

LOOK WHAT'S HAPPENING OUT IN THE STREETS
GOT A REVOLUTION, GOT TO REVOLUTION
HEY I'M DANCING DOWN THE STREETS
GOT A REVOLUTION, GOT TO REVOLUTION
AIN'T IT AMAZING ALL THE PEOPLE I MEET
GOT A REVOLUTION, GOT TO REVOLUTION

ONE GENERATION GOT OLD
ONE GENERATION GOT SOUL
THIS GENERATION GOT NO DESTINATION TO HOLD
PICK UP THE CRY

HEY NOW IT'S TIME FOR YOU AND ME
GOT A REVOLUTION, GOT TO REVOLUTION
COME ON NOW WE'RE MARCHING TO THE SEA
GOT A REVOLUTION, GOT TO REVOLUTION

WHO WILL TAKE IT FROM YOU
WE WILL AND WHO ARE WE

WE ARE VOLUNTEERS OF AMERIKA

We are talking about revolutionary action against the status quo, against the government, against the corporatists dedicated to destroying the planet and engaged in empire building. And now TH has purchased--using his corporate power in the most imperious of ways--a revolutionary anthem to cheapen the message and suggest that his current line of underwear and excessively overpriced jeans are something other than the piece of crap they are. There is a great and horrible sadness in this.