what's with those Old Milwaukee light beer commercials?? Cans falling out of the sky crushing human males who represent all of the positive qualities of a holistic being, in touch with their emotional cores and being cognizant and present in the world. So the can of manhood crushes him like a large bomb falling from the man planes flying through the sky. Did the ad agents ponder this symbolic statement aligning the brand with the zealous fundamentalists christian promise keepers?? A beer for real men who hate all things female. The beer that the road runner would use to kill coyote: Tom and Jerry and Itchy and Scratchy--Bambi meets Godzilla. This is really horrible and should be embarrassing to the networks and cable providers if not to the beer company. Of course no one is embarrassed, no one is even pausing to consider the underlying message being sent out to kids.