During the Olympics coverage, a local furniture store paid to cover some of the local programming for which i am appreciative. I get to watch lots of curling and hockey instead of reruns of syndicated useless dramas.
For the women's skating program this furniture store ran a new ad, and it was really quite something. A mid-twenty something african-american woman, in a pink sweater and tan slacks is standing against a blue screen projection of various furnishings. As the screen changes images, the woman says: "Our freedom of choice is one of our most important rights. It is a right we need to exercise. So to celebrate this President's birthday, exercise your right of choice and come down to our store nearest you and choose a new dinette set."
Our right of choice? Wow. Am i mistaken or is the very language 'right of choice' taken directly from the rhetoric of the abortion rights people? Is this store, and its management, suggesting to the viewers that it honors and celebrate the right of choice as an inclusionary one, that accepts and tolerates others. Linking right of choice, black history month, tolerance, the Constitution, and the President all in one 30 second spot, is really an amazing effort on the part of a local company. I might actually have to go in the store and thank them.
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